local SEO

What Is NAP And How It Affects Local SEO?

There is a short definition of NAP from SEOmoz Friday.

NAP stands for Name, Address & Phone number. NAP is vital for companies wishing to place well in the local organic search results, due to the fact search engine like Google take the data into account when establishing which business to show for geo-targeted searches. What can businesses do with their NAP to boost their local search rankings?

For beginners, make sure that your NAP is Correct or not– both on your site in addition to on other sites throughout the web. Local SEO experts believe that Google and the many other online search engine cross-reference your NAP details across a selection of websites as a validation that you are a reputable business.


As an example, it’s incredibly not likely that a “created SEO spam website” (i.e. not a genuine business) is most likely to have a physical address listed on their website not to mention constant NAP details on sites from directory sites and Yelp to the yellow pages directory. The even more “regional citations” you can build with constant NAP details, the better.

Where should you enter your NAP?

In terms of local citations, it’s probably worth providing your company with any kind of trustworthy directory– specifically local directory sites or industry-specific directory sites. InfoUSA, local chambers of commerce, the BBB, Yelp, Citysearch.com, IYPwebsites, 411.com, merchantcircle.com, foursquare.com, etc.

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