Learn the differences in algorithm penalty and manual action
Manual actions are the ones given because sites are found violating Google’s quality guidelines. Google tells you clearly about manual actions. Algorithmic penalties are drop in rankings because Google’s algorithm has changed such as the Panda and Penguin.
Not only is understanding the differences in algorithm penalty and manual action necessary, but you need to take the next step of identifying which penalty have you been slapped with.
Though such penalties are difficult to remove, you should know that your site has not been singled out. Such penalties are the result of two types of updates known as the Penguin and Panda, In case it is a Panda update that has hit you, then this implies a problem with the content of your site. Low-quality content receives this penalty, while other reasons include slow site speed and many ads. Penguin update are due to an issue with links. It could be an over-optimization of links.
There are as many as 10 different manual actions that will be clearly stated in your manual action reports. It will also be mentioned whether your entire site has been affected or part of it. The most common type of manual action is spam. Take the necessary steps to have these serious issues taken care of.
In this step use the spreadsheet to contact the webmasters of these sites to request to have the links removed. It may be a time-consuming process, but you will have to undertake it.
Once all the steps to have the bad links removed have been taken, you need to go to Google’s Disavow tool. By submitting the necessary URLs through this tool, you will be telling Google that these URLs are not supposed to be counted towards your rankings.
This would require you to fix the site or content by improving user experience.
This step means writing and submitting a reconsideration request to Google in which you outline the steps you took to fix the problems. It must explain the issues on your site, describe the steps that have been taken to fix those issues and document things where they happen to be.
These are the ten steps that will guide you throughout the process of removing the penalty imposed by Google. You will need to invest time and demonstrate patience to have the penalty removed. These steps will give you a good chance of having the penalties removed. Be sure to adopt all the practices stated in this article. Even more important is demonstrating patience while you pursue your efforts to have the penalty removed.